From then on
Established & Sons, 2014
To celebrate the first ten years of Established and Sons1 , Formafantasma design 'From then on', a deconstructed clock conceived in dialogue with the architecture of the company’s showroom.
'From then on' poetically visualizes the ephemeral and enduring qualities of time through the use of timeless materials: marble, brass and fabric. The installation is Formafantasma's way to celebrate Established and Sons with five intimate and kinetic pieces, each of which represents the passage of time differently. 'From then on' does not nostalgically look back, but looks forward to what is to come. In the 'Time as a Circular Motion (hours)' piece, a clock face in Carrara marble marks the slow pace of the hour as each revolution aligns the natural pattern of mineral veins across the concentric circles.
The 'Fighting Time (second)' Pendulum is symbolically challenging the consequence of time. A pendulum sweeps a brush across a concave brass surface preventing the oxidization that naturally occurs by the second.
In the 'Time as a Celebration of Instances(15 minutes)', the two Saxophones play every fifteen minutes to announce and celebrate the experience of daily life as it evolves.
In the Fan Clock 'Time as Repeated Opposed Actions (5 minutes), a fan unfolds and swings shut over 5 minutes; the repeated opposing action articulates the stability of a unit of time whilst playfully reminding us that our internal measures of time vary.
