Into the Garden

Into the Garden

Prada, 2023

Prada: Into the Garden is a series of experiences curated by Formafantasma in conjunction with the brand’s Fall Winter 2023-24 collection, titled ‘Conversation with a Flower’. The events took place in major botanical gardens in London, New York, Paris and Tokyo.
№ 2.4.6.29 – Le Musée Départemental Albert-Kahn, Paris.
№ 2.4.6.34 – Set of Postcards, Paris.
The experiences are centered around botany, herbariums, the materiality of wardian cases and interspecies relations in these micro-environments. The event consists of two parts: the initial segment is a guided tour, where specific areas of the garden are explored to provide context. The second part is a conversation between two speakers and the attendees.
№ 2.4.6.13 – Guided tour of the Princess of Wales Conservatory in the Kew Gardens, London.
№ 2.4.6.10 – Marianne North Gallery in the Kew Gardens, London.
Prada: Into the Garden are unplugged experiences, meaning devoid of microphones and screens, allowing for a more intimate atmosphere. By minimizing technology, the encounters emphasize moments of discussion, sharing and listening. Each attendee is handed a set of postcards as the visual and olfactive support to the conversation.
№ 2.4.6.8 – Set of Postcards, London.
№ 2.4.6.9 – Set of Postcards, London.
Formafantasma developed the format, selected the locations and speakers of each experience and worked on the implementation of the project. The events aim to nurture cross-conversations between different spheres, engaging in a larger conversation around ecology. Formafantasma collaborated with each location’s team, extending relationships from previous works, such as the collaboration initiated with the Kew Gardens in London during Cambio (2020), thereby expanding the discourse into different arenas.
№ 2.4.6.4 – Speakers Alice Rawsthorn & Libby Sellers, London.
№ 2.4.6.14 – Kew Gardens' Victoria Amazonica in the Princess of Wales Conservatory, London.
London, Kew Gardens

Day 1

Speakers Alice Rawsthorn and Libby Sellers explored the intersections of design, architecture, and botanical practices, delving into glass replicas, floristry as a form of social design, national identity through flowers and rewilding projects.

Day 2


Speakers Daisy Ginsberg and Natalia Grabowska looked into specific interspecies alliances at the Kew Gardens, and later connected these observations to Ginsberg’s ongoing work on pollinators.
№ 2.4.6.28 – Le Musée Départemental Albert-Kahn, Paris.
№ 2.4.6.31 – Speakers Sissel Tolaas and Dan Thawley, Paris.
Paris, Le Musée Départemental Albert-Kahn

Day 1

Speakers Sissel Tolaas and Dan Thawley looked into smell and senses involved in the ‘Japanese, French and British style’ gardens of the museum. The conversation later focused on the use of genetic engineering to resurrect the smell of the extinct Hibiscadelphus Wilderianus flower.
№ 2.4.6.39 – Speaker Ikko Yokoyama and Jindai Botanical Gardens' Representative, Tokyo.
№ 2.4.6.40 – Victoria Amazonica in the Jindai Botanical Gardens, Tokyo.
Tokyo, Jindai Botanical Gardens and Maruta

Day 1 and Day 2:

Speakers Sissel Tolaas and Ikko Yokoyama explored smells and senses involved in the rose and dahlia gardens at Jindai. The conversation later focused on the use of genetic engineering to resurrect the smell of the extinct Hibiscadelphus Wilderianus flower.

New York, New York Botanical Garden

Day 1

Speakers Andrés Jaque and Felix Burrichter investigated transgender plant species, including the Botanical Garden’s collection of Victoria Amazonicas and explored wardian cases as a lens to understand the environmental and socio-economic complexities associated with global plant transportation. The conversation later focused on the work of Jaque in mobilizing architecture as an ecology of systems, alliances and connection between transcalar species.

Day 2

Speakers Formafantasma and Felix Burrichter examined flowers as design tools, discussing some of the recent works of the studio such as framing the roses in Sub Rosa (2022) or archiving as a process of intellectual self pollination in Archivio Massimo (2023).
№ 2.4.6.20 – New York Botanical Garden, New York.
№ 2.4.6.25 – Set of Postcards, New York.

Contributors

CONCEPT, DESIGN Andrea Trimarchi, Simone Farresin
DESIGN, DEVELOPMENT Ibrahim Kombarji
DEVELOPMENT SUPPORT Alva Cederbygd
PHOTO CREDITS Prada