Prada Frames: Being Home

Prada Frames: Being Home

Prada, 2024

Prada Frames¹ is a multidisciplinary symposium curated by Formafantasma that explores the complex relationship between ecology and design. Running in parallel to Milan’s Salone del Mobile², Prada Frames brings together scholars and professionals from various fields, including anthropologists, architects, scientists, activists, designers, curators and legal and economic experts —deploying a transdisciplinary methodology and a shared environmentally attentive approach.
№ 2.5.4.3 – Living Room, Paola Antonelli
№ 2.5.4.4 – Living Room, Elvira Dyangani Ose
The collective effort aims to frame, analyze, contextualize and define new perspectives on a plethora of themes. For its third edition ‘Being Home’, Prada Frames examines the living environment as a framework to address contemporary challenges. The home is not merely a source of comfort; it acts as a shelter and an infrastructure of services. This constantly evolving space is also where socio-economic norms have historically been shaped.
№ 2.5.4.5 – Library, Alice Rawsthorn
№ 2.5.4.6 – Bedroom, Philippe Rham
The symposium explores domestic infrastructures, housing precarity, socio-economic structures and systems of governance, the impact of technological advancements on sleep, leisure, and labor, societal biases, and alternative forms of togetherness and intimacy. Prada Frames included contributions from Paola Antonelli, Brigitte Baptiste, Kate Crawford, Jack Halberstam, OFFICE Kersten Geers David Van Severen, Anna Puigjaner, Alice Rawsthorn, Isabella Rossellini, and Françoise Vergès among others.
№ 2.5.4.7 – Living Room, Jayden Ali
№ 2.5.4.8 – Bathroom, Andrés Jaque
The event took place from Sunday, April 14, through Tuesday, April 16, at the Bagatti Valsecchi Museum in Milan, located at Via Gesù 5. The venue, a residence until 1974, is a nineteenth-century neo-Renaissance house featuring fifteenth and sixteenth-century objects and furniture. It is a unique example of overlapping centuries and stands as an early example of Milanese design. For this occasion, the house opened its doors for intimate conversations and thematic lectures. The sessions were simultaneously hosted in the living room, bedroom, dining room, bathroom, and library, creating an uninterrupted exchange of information across the space.
№ 2.5.4.9 – Dining Room, Andrea Trimarchi
№ 2.5.4.10 – Library, Isabella Rossellini
Prada Frames is a project established to collectively explore and share ideas, with a scientific yet educational and informative approach. The inaugural symposium in 2022, ‘On Forest’, delved into the forest environment, examining the principles governing the modern timber industry and extending this discourse to the transformative potential of design and science. The subsequent symposium, ‘Materials in Flux’ held initially in Hong Kong and later in Milan, concentrated on the ethical and aesthetic ramifications of materials. It investigated the notion of waste as a perpetually evolving entity, drawing upon research by anthropologist Tim Ingold.
№ 2.5.4.11 – Living Room, Brigitte Baptiste
№ 2.5.4.12 – Library, Anna Kauber
NOTES REFERENCE AND EXTERNAL LINK

  • Prada Frames is an annual multidisciplinary symposium held in parallel with Milan’s Salone del Mobile. It delves into the complex relationship between the natural environment and design including contributions from numerous scholars and professionals from diverse research areas.
  • Salone del Mobile is the global benchmark event for the furnishing and design sector.


CONCEPT, DESIGN Andrea Trimarchi, Simone Farresin
DESIGN, DEVELOPMENT Ibrahim Kombarji, Gregorio Gonella, Giulia Brembilla
PHOTO CREDITS Prada

Literature

Wallpaper, Prada Frames is back for a third instalment at Milan Design Week
FuoriSalone, Being Home: the Prada Frames symposium curated by Formafantasma
Elle Decor, Cosa significa Abitare? Reportage da Prada Frames 2024
Design Boom, Prada Frames by Formafantasma explores home beyond architecture at Milan Design Week
Museo Bagatti Valsecchi, PRADA FRAMES Being Home
Archiproducts, Being Home. Il simposio Prada Frames curato da Formafantasma
Contract Network, BEING HOME
KoozArch, Before Being Home: Doing Domesticity at Prada Frames
The Collector, MDW 24: Prada Frames torna con Being Home
Zoe Magazine, PRADA FRAMES | Being Home
Virtus Magazine, Prada Frames presenta Being Home in occasione del Salone del Mobile 2024
Crash, Prada Frames 2024 explores « BEING HOME » in Milan
Design Scene, Prada Frames Hosts “Being Home” Event in Milan
Flaunt, PRADA FRAMES | BEING HOME