Prada Frames: In Sight

Prada Frames: In Sight

Prada, 2026

Prada Frames is an annual multidisciplinary symposium curated by Formafantasma and held in parallel with Milan’s Salone del Mobile. The fifth edition, In Sight, took place in Milan from 19 to 21 April 2026, bringing together perspectives from different fields to investigate image-making through cross-disciplinary dialogue.
№ 2.4.12.45 – Chiostro del Bramante
№ 2.4.12.57 – Chiostro del Bramante
Under the title In Sight, the 2026 edition considers image-making as a defining condition of contemporary culture. Rather than treating images as neutral forms of representation, the symposium approaches them as cultural, political, and material forces that shape how reality is perceived, constructed, and circulated.
№ 2.4.12.10 – Chiostro dell'Incoronata
The increasing overlap between human-made and machine-generated images has destabilised the distinction between the real and the represented. At the same time, the apparent immateriality of digital images conceals extensive infrastructures of resource extraction, energy consumption, data storage, and labour. The increasing overlap between human-made and machine-generated images had destabilised the distinction between the real and the represented. At the same time, the apparent immateriality of digital images concealed extensive infrastructures of resource extraction, energy consumption, data storage, and labour.
№ 2.4.12.49 – Sacrestia
№ 2.4.12.51 – Sacrestia
Over three days, the symposium unfolded through a programme of lectures and conversations, bringing together different perspectives on the histories that shaped ways of seeing, the environmental and social costs of digital imagery, the political uses of images, and the economies of attention that governed their circulation. The programme created a space to reconsider not only how images influenced views of the world, but also how they shaped the ways in which it was understood, negotiated, and inhabited.
№ 2.4.12.7 – Paola Antonelli
№ 2.4.12.9 – Akram Zaatari
The symposium took place within the complex of Santa Maria delle Grazie in Milan, with the lectures held in the Sacrestia, a Renaissance space traditionally attributed to Bramante. The choice of the site extended the curatorial investigation: Western visual culture had been profoundly shaped by religious imagery, through which systems of belief, authority, perception, and collective memory were historically constructed.
№ 2.4.12.26 – Chiostro del Bramante
№ 2.4.12.13 – Chiostro
The programme was complemented by guided visits to the complex, allowing smaller groups of participants to engage directly with the architectural setting and its relationship to the theme. Alongside the three-day symposium, a special evening event brought together a curated selection of ideas and discussions developed throughout the programme with a live music performance. The event extended the themes of In Sight through a different form of collective experience, opening the discussion to a wider public and bringing together spoken reflection and live sound.
№ 2.4.12.16 – Hania Rani
№ 2.4.12.20 – Basilica di Santa Maria delle Grazie

Notes, References and External Links

Prada Frames is an annual multidisciplinary symposium held in parallel with Milan’s Salone del Mobile. It delves into the complex relationship between the natural environment and design including contributions from numerous scholars and professionals from diverse research areas.
Salone del Mobile is the global benchmark event for the furnishing and design sector.

Contributors

CONCEPT, DESIGN Andrea Trimarchi, Simone Farresin
DESIGN, DEVELOPMENT Giulia Brembilla, Gregorio Gonella
PHOTO CREDITS Prada, Gregorio Gonella

Literature 

Wallpaper, 'A space where different forms of knowledge meet': Prada Frames announces fifth edition at Milan Design Week 2026
Red Eye, In Sight, In Question: Prada Frames 2026
PIN-UP, THE LAST PICTURE, Prada Frames Takes on the Image at Milan Design Week
Living Corriere, Il ciclo di talk Prada Frames quest’anno sarà a Santa Maria delle Grazie
L'officiel Art, Prada Frames: Symposium on Reality
MUSE In Sight is the new edition of the Prada Frames project: a series of conversations that investigates the concept of the image as a pivotal element of development in contemporary culture
WWD, Prada Frames’ 2026 Edition to Discuss Image-making
The Impression, Prada Frames Returns to Milan Design Week With “In Sight” Symposium
Crash Magazine, PRADA FRAMES 2026: “IN SIGHT” EDITION IN MILAN EXPLORES THE POWER OF IMAGES
Monocle, Inside Prada Frames 2026