Prada Frames: On Forest

Prada Frames: On Forest

Prada, 2022

Prada Frames is a multidisciplinary symposium that investigates the complex relationship between the natural environment and design. Conceived as a platform for collective reflection, it brings together innovative perspectives and contributes to the development of a forward-thinking body of knowledge. Its approach is both scientific and educational, combining research with accessible, critical discourse. Reflecting the growing relevance of environmental studies across disciplines, Prada Frames convenes a diverse range of contributors, including scientists, architects, designers, artists, activists, anthropologists, and legal experts.
№ 2.4.6.37 – Biblioteca Braidense, Sala 1
The first edition focuses on the forest ecosystem and the logics governing the contemporary timber industry, extending this inquiry to the role of design and science as agents of change.

Held from June 6 to 8, 2022, at the Biblioteca Nazionale Braidense in Milan, the symposium unfolds over two daily sessions featuring readings, debates, conversations, and video projections.

The full program is avaiable at prada.com.
№ 2.4.6.4 – Session 1, Teresa Castro
№ 2.4.6.9 – Session 2, Amitav Ghosh and Elvira Dyangani Ose
The Biblioteca Braidense, located within the Pinacoteca di Brera, provides a significant historical and cultural setting. Founded in 1770 by Empress Maria Teresa, the library houses over 1.5 million items, including manuscripts, incunabula, periodicals, and autographs, making it the third-largest library in Italy by book heritage. In keeping with the intention to prioritize content over display, the exhibition design is deliberately minimal. Seating consists of wooden chairs from the Prada Archive alongside a curated selection of iconic designs by Gio Ponti, Franco Albini, and Gerrit T. Rietveld, provided by the Italian design company Cassina.
№ 2.4.6.19 – Session 4, Beatrice Leanza, David Monacchi and Sissel Tolaas
№ 2.4.6.23 – Session 4, Alice Rawsthorn and Alexandra Daisy Ginsberg
The symposium examines the relationship between humans and forests through an interdisciplinary perspective, presenting forests as living, interconnected systems shaped by ecological, cultural, and political dynamics. It frames forests as sentient communities, explores how media and architecture influence the perception of nature and contribute to ecological justice, and traces historical interactions between human societies and forest resources while proposing alternative narratives of the climate crisis.
№ 2.4.6.28 – Session 5, Paulo Tavares
№ 2.4.6.35 – Session 6, Anna Tsing, Feifei Zhou and Aric Chen
Design is addressed as a tool for sustainability, reuse, and shared responsibility, alongside discussions on governance, including carbon storage and offsetting. Sensory and scientific approaches, such as sound, smell, and dendrochronology, offer further ways of understanding ecosystems. The program ultimately integrates Indigenous knowledge and sustainable practices, envisioning forests as dynamic environments in which human and non-human life are deeply interconnected.
№ 2.4.6.40 – Biblioteca Braidense, entrance
Contributions by:

Day 1
  • Amitav Ghosh, anthropologist, journalist, award-winning author
  • Dan Handel, writer, curator
  • Elvira Dyangani Ose, director of The Museu d’Art Contemporani de Barcelona
  • Eyal Weizman, architect, founder and director of Forensic Architecture
  • Marianne Goebl, managing director at Artek
  • Paola Antonelli, Senior Curator and Director of R&D, MoMA, and co-founder of Design Emergency
  • Rebecca Lewin, curator of Exhibitions and Design at Serpentine Galleries, London
  • Sophie Chao, researcher and lecturer at Department of Anthropology, University of Sydney
  • Teresa Castro, Associate Professor in Film Studies at the Université Sorbonne Nouvelle, Paris

Day 2
Day 3
  • Anna Tsing, Anthropologist at University of California, USA, co-editor of "Feral Atlas: The More-than-Human Anthropocene”
  • Aric Chen, General and Artistic Director of Het Nieuwe Instituut, Rotterdam
  • Cave Bureau, Architecture practice based in Nairobi, Kenya
  • E-WERK Luckenwalde, Kunststrom renewable power station and art centre
  • Feifei Zhou, Spatial and visual designer, co-editor of "Feral Atlas: The More-than-Human Anthropocene"
  • Niklas Kaskeala, Chief Impact Officer at Compensate
  • Paulo Tavares, Architect, writer
  • Philipp Pattberg, Sustainability scientist at Vrije Universiteit, Amsterdam
  • Stefano Boeri, Architect, urban planner, Full Professor at Politecnico di Milano
  • Ursula Biemann, Artist, writer and video essayist
№ 2.4.6.43: Dendografia, 3'37" - Formafantasma, Prada Frames - 2022


Notes, References and External Links

1. Prada is an Italian luxury fashion house that was founded in 1913 by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories.

2. Biblioteca Braidense usually known as the Biblioteca di Brera, is a public library in Milan, in northern Italy. It is one of the largest libraries in Italy. Initially it contained large historical and scientific collections before it was charged with the legal deposit of all publications from Milan. Since 1880, it has had the status of a national library and is today one of the 47 Italian State libraries.

3. Salone del Mobile launched in Milan in 1961 as a vehicle for promoting Italian exports of furnishing and accessories, the Salone Internazionale del Mobile is the global benchmark event for the furnishing and design sector. 

Sessions links

Day 1
Session 1: Contextualizing
Session 2: Narrating
Day 2
Session 3: Designing
Session 4: Sensing
Day 3
Session 5: Governing
Session 6: Inhabiting


Contributors

CONCEPT, DESIGN Andrea Trimarchi, Simone Farresin
DEVELOPMENT Ibrahim Kombarji, Carlotta Trevaini, Gregorio Gonella
PHOTO CREDITS Jacopo M. Raule, Lorenzo Palizzolo, Pietro S. D'Aprano, Gregorio Gonella
SPECIAL THANKS Cassina

Literature

Wallpaper, Prada and Formafantasma announce Milan Design Week symposium
Stirworld
, Formafantasma's Prada Frames symposium to contemplate forest ecologies in Milan
Linkiesta, Il ruolo riconciliatorio del design durante la crisi climatica
Fuorisalone, Prada Frames
Interni, Prada e Formafantasma al FuoriSalone2022
Corriere, Formafantasma: «Ci interessa l’ambiguità del design»
Zero, Prada Frames
ElleDecor, Ecologia e Progettazione: Formafantasma alla scoperta della foresta
KoozArch, Symposium review: Prada Frames
GQ Magazine, Formafantasma: the Italian design studio loved by Prada, Fendi and Hermès
Financial Times, The Italian designers fighting climate change and over-consumption
WhiteWaller, Prada Frames: On forest
WGSN, Milan Design Week 2022: Key trends, insights and interviews
Rivista Studio, Cosa fare alla Design Week quando non sai cosa fare
DomusPerché la moda sarà sempre più protagonista al Fuorisalone
Frame, Check out these 7 sustainability-focused exhibitions at Milan Design Week